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Our Story

Founded in Sydney in 2010, our CEO Jane Lu ditched her corporate accounting job to start a fashion brand. After her business partner said ‘no one will ever shop online’, Jane took a chance on Showpo and changed the retail game. What was once a garage start-up quickly turned global ecommerce fashion destination, Like Showpo itself, Jane has always been a trailblazer & stood for being your authentic self which is embedded in the ethos of Showpo.